Broadcast and media

Munich 27-Aug-2021

Rohde & Schwarz and Pixel Power boost sales resources

Rohde & Schwarz and Pixel Power have appointed two new sales executives to cover their complete media technology portfolio for broadcasters and post production, from ingest through to playout.

AlexBen.jpg

Ben Lloyd, based in the UK, takes over the UK and Nordic region and Alexandre Rouly, based in Barcelona, will lead sales across southern Europe and the Middle East. As the media industry transitions to software-defined workflows, these two appointments bring strength and experience that further support the companies’ leading market positions.

Lloyd comes to R&S with a wide range of experience in helping broadcasters and content providers define workflow requirements and has been at the heart of enabling technical and application solutions for customers throughout his career. A graduate of Southampton Solent University, renowned for its media technology and engineering courses, Lloyd joined Snell Advanced Media as application projects engineer and went on to build his experience and knowledge of specialist sales with a number of leading vendors, most recently at Marquis Broadcast.

Alexandre Rouly has gained a wealth of experience in the digital transformation of the broadcast content chain which fits perfectly with the Rohde & Schwarz and Pixel Power portfolio drive to virtualized and cloud-based workflows. After gaining a masters degree from Telecom Bretagne in Brest, a leading centre of excellence in digital technology, Alexandre’s career spanned the telco and media industries, most recently with Ateme and Net Insight, based in Dubai. His fluency in Arabic, French and English will be invaluable as he develops solutions for media enterprises across the Mediterranean and the Middle East.

“R&S and Pixel Power together bring passion, expertise and reliable engineering to the broadcast and media business originally in hardware but now very much in software-defined solutions,” Lloyd said. “I am very excited to help customers understand our portfolio for studio production, post and playout, that come with the R&S quality and innovation.”

Rouly said “The transition to highly automated production and delivery systems, while retaining the highest quality, has accelerated rapidly. Today media companies are keen to build scalable, responsive, practical software-based architectures, and as a group we are well placed to deliver on our customers’ expectations.”

Jörg Fries, Vice President Broadcast, Amplifiers and Media at Rohde & Schwarz, added “We are delighted to welcome Ben and Alexandre to the European sales team. Their experience, enthusiasm and determination to help customers achieve their desired workflow goals through our range of technologies will be a great asset to both us and our customers in broadcast and post production.

Ben Lloyd joined in July 2021; Alexandre Rouly at the beginning of August 2021.

Press & media contact

Ciarán Doran
Head of Strategic and Operational Marketing
(+49 89) 4129-16533
ciaran.doran.ext@rohde-schwarz.com

Rohde & Schwarz Broadcast & Media

Rohde & Schwarz is a leading technology innovator in broadcast and media for over eight decades. With technology for live studio production, premium post production, playout delivery and distribution Rohde & Schwarz helps creative, operational and technical people make and deliver great programs for great entertainment.

Rohde & Schwarz develops virtualizable, software and hardware solutions for live ingest, transcoding, graphics & branding, master control playout, automation, multiviewing, monitoring, intelligent storage as well as solid state satellite amplifiers and terrestrial transmission for radio, linear television, OTT and VOD. As media people we design for media people and with our engineering prowess and dedication to customer support we know exactly how to make it happen to highest quality. Privately owned and engineering led.

Related Solutions and Product Groups

Request information

Do you have questions or need additional information? Simply fill out this form and we will get right back to you.

I want to receive information from Rohde & Schwarz via

Marketing permission

What does this mean in detail?

I agree that Rohde & Schwarz GmbH & Co. KG and the Rohde & Schwarz entity or subsidiary company mentioned in the imprint of this website, may contact me via the chosen channel (email or postal mail) for marketing and advertising purposes (e.g. information on special offers and discount promotions) related to, but not limited to, products and solutions in the fields of test and measurement, secure communications, monitoring and network testing, broadcast and media, and cybersecurity.

Your rights

This declaration of consent may be withdrawn at any time by sending an email with the subject "Unsubscribe" to news@rohde-schwarz.com. Additionally, a link to unsubscribe from future email advertisements is contained in each email sent. Further details on the use of personal data and the withdrawal procedure are set out in the Statement of Privacy.

Your request has been sent successfully. We will contact you shortly.
An error is occurred, please try it again later.