Rohde & Schwarz plans integrated future for Pixel Power

At NAB 2019, Rohde & Schwarz Vice President, Cornelius Heinemann, said Pixel Power has a strong integrated future within the Rohde & Schwarz family after its acquisition at the end of last year.

Rohde & Schwarz plans integrated future for Pixel Power
Rohde & Schwarz plans integrated future for Pixel Power

Heinemann highlighted the synergies that exist between Rohde & Schwarz and Pixel Power, a technology leader in television branding, graphics, automation, master control and playout. Heinemann underscored the importance of shared values and continued investment to customers, staff and the wider broadcast industry.

Heinemann said: “the acquisition bucks a recent trend for mergers and acquisitions in the broadcast and media industries that result in unhappy customers. Our two companies share remarkably similar core values based on customer support through engineering innovative solutions.”

Heinemann was talking at NAB, where Rohde & Schwarz has announced its intention to maintain the Pixel Power brand and to support the company’s continued research & development, sales and marketing operations. He highlighted the excellent strategic fit between the two companies, with Pixel Power bringing some exciting new products and technologies to the Rohde & Schwarz family, especially in the area of its virtualized channel playout systems.

At NAB, Rohde & Schwarz and Pixel Power maintained their separate identities, each exhibiting on their own booths. However, the two companies are working together closely on future product and technology roadmaps that capitalize on the shared resources – both physical Intellectual Property and human resource related.

“The technological synergies between Pixel Power and our File-based Media System business are profound, but what is most noticeable is the shared values between the two teams where our people are known personally for their individual attention to customers’ needs,” commented Heinemann. “This acquisition bucks the trend of many previous ones – it creates a bright future for our new integrated company, our staff and most of all, our customers.”

Posted by Chris Dickinson, technology journalist and editor of the Always On blog. April 25, 2019.

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