Future technologies provide a focus for broadcasters at NAB 2018

NAB President and CEO Gordon Smith opened the 2018 NAB Show in Las Vegas with his annual State of the Broadcast Industry Address, and a broad range of industry professionals led sessions focusing on the latest advances in filmmaking, television production and content creation.

NAB Show 2018
NAB Show 2018

Smith spoke about the importance of broadcasting and its vital role in the future – specifically regarding autonomous vehicles, the rollout of Next Gen TV, and innovations in radio.

Smith said television continues to evolve: “Exciting developments with Next Gen TV promise to enhance viewers’ access to the content they seek. Recently, NAB partnered with Capitol Broadcasting Company’s WRAL-TV and NBC Universal to present the Winter Olympic Games from the Republic of Korea using Next Gen TV, on an experimental broadcast channel in Raleigh, North Carolina. Hundreds of people saw the future of television using the new standard in this demonstration.

“They experienced stunning ultra-high definition video, the first ever live over-the-air use of Dolby’s immersive audio system, as well as interactive applications providing customized access to information about viewers’ favourite athletes, countries and sports, and even additional video on-demand content.”

Radio challenges

Talking about radio, Smith said: “Through PILOT, our innovation initiative, we are conducting the first experiments with all-digital FM radio that could deliver more digital audio channels and data capacity to support autonomous vehicle and connected car infrastructures, providing broadcasters with new uses of their valuable spectrum. NAB is working with the largest U.S. radio groups to improve the presence, appearance and overall positioning of radio on the car dashboard.”

Posted by Chris Dickinson, technology journalist and editor of the Always On blog. April 11, 2018.