What will happen to the 4K UHD TV market in 2019?

The market for 4K UHD TV sales is growing strongly, led by the increase in premium 4K UHD content, and is predicted by specialist research and consulting firm Futuresource Consulting to top 100 million units worldwide in 2018 and to continue expanding rapidly in 2019 and beyond.

4K market predictions for 2019
4K market predictions for 2019
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Consumer interest in 4K UHD continues to climb, receiving a further push due to average retail prices reaching parity with HDTV sets, according to the latest market tracking report from Futuresource Consulting.

When it comes to the content, SVOD remains the primary gateway for consumers to get their UHD fix, according to Futuresource Consulting. Netflix is the key service driving UHD SVOD spend. Depending on the country, around 20 percent to 30 percent of subscribers have opted for the UHD premium tier.

Looking to the regions, Asia Pacific leads the way in volume, helped along by China, the largest single market for 4K UHD. North America has also seen strong uptake of 4K UHD, with rapidly declining prices and a general preference for larger screens to match the larger-than-average homes in the region. In Europe, the positive picture continues, with Futuresource anticipating shipments to grow by 30% this year.

The global UHD Blu-ray player market continues to swell, with this year’s shipments on track to almost double the installed base of standalone players. UHD compatible media streamers are also pushing forward, with shipments rising over 85% year-on-year in 2018, accounting for nearly half of all media streamer shipments. Games consoles are also playing their part, significantly increasing the installed base of UHD Blu-ray capable homes and bolstered by consumers updating consoles and taking advantage of upgrades available for both the PlayStation and Xbox.

Posted by Chris Dickinson, technology journalist and editor of the Always On blog. December 11, 2018.

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