Media companies invest more in IP and cloud technologies

Media companies are investing in IP and cloud technologies as they streamline their supply chains for the multi-platform world, according to IABM, the international trade association for suppliers of broadcast and media technology.

Media companies invest more in IP and cloud technologies
Media companies invest more in IP and cloud technologies

Media companies are investing in IP and cloud technologies as they streamline their supply chains for the multi-platform world, according to IABM, the international trade association for suppliers of broadcast and media technology.

What does the report reveal about media and broadcast trends?

The latest IABM Buying Trends Report looked at the broadcast and media market. It noted that traditional advertising and subscriptions-based business models continue to be under competitive pressure from new media and its wide range of direct-to-consumer offerings. While profits are declining across all organisation types, the advertising model is under more pressure than that of pay TV.

Efficiency remains the most important driver of product purchase, followed by interoperability and agility. Changing priorities have translated into a shift in technology spending that prioritises OPEX over CAPEX.

The survey results showed that technology users are focusing on solutions that make them more efficient, agile and interoperable. In order to do that, they are spending more money on generic IT technology and increasingly investing in in-house development to suit their specific needs.

The shift in technology spending is prompting end-users to adopt a variety of emerging technologies. While IP and cloud adoption are already strong, promising technologies such as AI remain emerging trends, according to the data. However, blockchain adoption remains at a very early stage with an adoption rate of only 3%. VR spending remains subdued and is unlikely to significantly increase in the next six months.

Multi-platform content delivery remains the most important priority for technology users, followed by 4K/UHD. The rise of 4K/UHD to the second most important priority is consistent with the general upward trend in 4K/UHD adoption and spending in the market and the increased investment in premium content by new media operators.

How is Rohde & Schwarz keeping up with new broadcast technology?

R&S PRISMON.cloud

Rohde & Schwarz has expanded its R&S PRISMON product family by adding R&S PRISMON.cloud, a cloud-based A/V OTT monitoring solution that broadcasters and content providers can deploy quickly and without dedicated hardware.

An intuitive analysis dashboard displays the latest quality of service (QoS) data to respond to errors in real time. The flexible and scalable pricing model allows users to reduce CAPEX investment costs by ordering their individual monitoring services based on current requirements.

R&S VENICE-S

The R&S VENICE-S server system offers channel and media storage scalability while providing specific application support in both SDI and IP (SMPTE 2110) environments.

Posted by Chris Dickinson, technology journalist and editor of the Always On blog. May 22, 2019.

R&S®PRISMON.cloud

R&S®PRISMON.cloud

Designed for cloud based analysis of media streams delivered OTT to consumers this monitoring-as-a-service solution expands the view of professional media companies outside their own premises.

  • Browser driven deployment of cloud instances
  • Automatic analysis of media stream with real time fault detection
  • Easy to deploy with set up wizard
  • Highly flexible use models for event driven usage peaks

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