Rohde & Schwarz mobile network testing benchmarking with vehicle roof box VRB

Quality benchmarking

Compare your network with your competitors'

For mobile operators, quality of experience (QoE) is one of the key factors that drives differentiation, increases revenue and reduces churn. Nowadays, subscriber growth can only come from competing operators. How good should a mobile network or service be?

Benchmarking tests against the competition are an effective way of measuring the marginal improvements that are necessary to trigger focused investments. It is also an effective way of getting to know the competition and to gather valuable information as a source for focused promotional campaigns.

In a mature mobile network, it is fundamental to ensure that the subscriber perceived quality is under control. This means ensuring that QoE keeps improving or is not getting worse, especially when compared to the competition or whenever a new technology is introduced, such as 5G, NB-IoT and LTE-M.

With the constant demand for new services, better network performance and more capacity, it is crucial that operators have a reliable, accurate and reproducible way to measure their subscribers’ QoE. This means comparing themselves with competitors.

NPS for quality benchmarking campaigns

Benchmarking tests are the optimal solution for quantifying the marginal improvements needed to match or beat the competition. Benchmarking tests also help to target specific service and network areas where further optimization activities and network improvements make sound financial sense.

For this, the QoE centric Network Performance Score (NPS) is the ideal point of reference. The NPS is a single metric that characterizes the overall performance by comparing the quality of mobile networks and visualizing the QoE that end users perceive when using common applications. The NPS is integrated into the Smart platform and facilitates benchmarking significantly while reducing the complexity of targeted quality and performance improvements.

The Smart platform

The modular Smart platform offers particular testing components for quality benchmarking. These components can be easily configured for specific use cases and effectively tailored to meet customer needs. For more information, please refer to the product pages below or contact our sales experts via the contact form.

Products for quality benchmarking

SmartBenchmarker

Software for controlling drive and walk test benchmarking campaigns

Product information

SmartAnalytics

Software suite for QoE data analytics

Product information

Expertise in quality benchmarking

Network Performance Score (NPS)

The QoE centric Network Performance Score (NPS) is a single metric that characterizes the overall network performance. The NPS compares the quality of mobile networks and visualizes the quality of experience (QoE) that the end users perceive when using common applications. This benchmarking approach covers all mobile networks in the tested area. The NPS is integrated into the Smart platform and is the ideal point of reference for facilitating benchmarking and reducing the complexity of targeted improvements in network quality and performance.

More information

Device integration: detective work for MNT solutions

Have you ever thought about device integration? Surely, you've heard or read about it; for example, in our recent press release announcing the complete integration of the Samsung Galaxy S8 smartphones into our product portfolio of mobile network testing solutions. Didn't you then wonder what exactly device integration means?

More information

Why voice quality is still a differentiator in today's mobile networks

This webinar examines the significance of voice in today’s mobile networks and looks at the importance of an integrated metric that quantifies voice quality from an end-user perspective.

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Webinar: Are you really taking care of QoE in your mobile network?

This webinar examines the role of drive testing and benchmarking to provide the reliable end-user insight needed for intelligent network investment decisions.

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Smart alarming interface for drive tests

A reliable alarming interface is crucial for drive testing, even more so when your network engineers control a large drive test fleet remotely from the office, for example when benchmarking mobile networks with SmartBenchmarker. What the alarming system must provide and how it is used varies with each user role.

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Mobile operators in the public eye

Public benchmarking of network operators and service providers has a long history in Germany. Independent service companies are in charge of measuring, analyzing and rating all mobile network operators. The results of these independent test campaigns and rankings are published in renowned technical journals, heavily influencing customers in choosing an operator or changing a subscription plan. Download the case study "Independent measurement campaigns. Mobile operators in the public eye".

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Poland's first independent drive test campaign

In 2015, for the first time ever, the Polish Office of Electronic Communications (UKE) issued an independent benchmarking campaign to measure the performance of each of the four key mobile network operators in a fair and transparent way. The telecommunications service provider Systemics-PAB – a certified partner of Rohde & Schwarz mobile network testing – won the competitive call for tenders and conducted the nationwide drive tests to analyze voice and data services. Download the case study "Benchmarker II takes off into the Polish telecommunications market".

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Large‑scale QoS/QoE testing in the New York subway

With 1.7 billion passengers annually, New York City's subway system is one of the busiest in the world. By 2018, every station in the system will feature access to wireless communications and Wi‑Fi. Global Wireless Solutions, Inc. (GWS), an independent wireless communications benchmarking specialist, uses the portable Freerider multichannel backpack solution from Rohde & Schwarz mobile network testing to periodically check the network coverage quality achieved to date. Download the case study "Large-scale QoS/QoE testing in the New York subway with the Freerider".

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