Dynamic APAC needs local attention

The bald facts about the broadcasting equipment market in the Asia-Pacific disguise both the immaturity and the world-leading dynamism with which different countries in the region are facing the future.

APAC broadcasting kit market is expected to grow over 8% pa
APAC broadcasting kit market is expected to grow over 8% pa

Broadly, the APAC broadcasting kit market is expected to grow at a sizeable CAGR of 8.1% for eight years from its 2015 base of U$2487.5 million until 2024, according to Persistence Market Research.

While commercial UHD services are available in the region (e.g South Korean DTH platforms KT SkyLife, Japan’s Sky PerfecTV) and NHK even plans to switch on 8K UHD transmissions next year, other countries such as Vietnam, Cambodia and Burma face an uphill task just to switchover to digital.

For example, there were an estimated 44 million analogue cable homes in India at the end of last year – with a quarter of the pay-TV base still to switch by 2022 [per consultancy and research service Media Partners Asia].

But defining the market on pure broadcast terms is limiting in itself. This is something that the IABM recognised in its recent remodelling of the industry from one based around product categorisation to one that reflects the wider supply chain from creator to consumer.

It is also central to the expanded profile of BroadcastAsia. No longer a broadcast engineering trade show, the event has segued with CommunicAsia, and the new NXTAsia, to form ConnecTechAsia – the region’s answer to the converging worlds of telecommunications, broadcasting and emerging technologies.

Viewed from this lens, APAC’s real driving forces come into focus. Perhaps in Asia more than anywhere connectivity is seen as crucial to driving economic growth and the development of nations, business and individuals.

The region’s incumbent operators are finding it essential to address mobile first consumption, either by government-led projects to upgrade national living standards or in a race to rollout 5G cellular networks and open up fresh commercial opportunities.

Mobile operators are offering video to differentiate their service in alliance with OTT providers, while OTT providers are disrupting the market just as they are doing in the U.S and Europe.

While online video represents a fraction of the U$120 billion in total APAC TV revenues today (per MPA), it is already reshaping strategies and consumer expectations across the region.

OTT SVoD revenues in APAC are on track to reach U$10 billion by 2021 encompassing 200 million subscribers, according to Rethink Technology Research.

Posted by Adrian Pennington, technology journalist. May 25, 2018.