Rohde & Schwarz Cybersecurity starts partner program in the DACH region for the enterprise market

In January 2018, IT security specialist Rohde & Schwarz Cybersecurity is launching a partner program in Germany, Austria and Switzerland (DACH) specifically for its enterprise product portfolio. The goal of the enterprise partner program is to work together to win high-end mid-market and large customers. The company will work directly and closely with selected, qualified partners to ensure growth in the enterprise market. The program is a strategic expansion of the existing small and medium-sized enterprise (SME) partner program.

"The Rohde & Schwarz Cybersecurity strategic goals are to create of an attractive partner model and successfully cooperate with first-class system houses in the DACH region," states Markus Bernhammer, Regional Vice President DACH at Rohde & Schwarz Cybersecurity. "We have developed a partner program tailored to our broad enterprise product portfolio."

Rohde & Schwarz Cybersecurity will launch a new enablement program in tandem with the partner program. This program will allow partners to independently advise customers on the products and their implementation. Partners with support resources will also benefit from their role as a Rohde & Schwarz Cybersecurity certified support center. The company uses deal registration as an incentive for partners. This proven method enables partners to increase their margin by actively qualifying customer projects and working on them until they are successfully concluded.

"Our goal is to implement an enterprise channel program that supports partners in fulfilling their role as a trusted advisor – using backdoor-free IT security solutions from a renowned manufacturer," says Hagen Renner, Director Channel DACH and responsible for the introduction and implementation of the partner model in the DACH region.

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