What will happen to the VR and AR market in 2019?

Looking at the market for two of the big technology trends of 2018, Virtual Reality (VR) and Augmented Reality (AR) sales are predicted to have fallen sharply in 2018, but will return to growth in 2019, according to a new report by research firm CCS Insight.

VR and AR market predictions 2019
VR and AR market predictions 2019

Despite early enthusiasm and a continued expectation of significant long-term potential for the technologies, CCS Insight believes there is still significant work to be done to improve the user experience, software platforms and content availability. This sober yet positive message is the main conclusion of CCS Insight’s recently published global market report for VR and AR devices.

CCS Insight forecasts 8 million virtual reality (VR) and augmented reality (AR) headsets and glasses will be sold in 2018, down from 10 million in 2017. Smartphone VR headsets sales have collapsed, but standalone devices hold great promise. CCS Insight expects the market will return to growth in 2019, reaching 14 million devices. 52 million VR and AR devices will be sold in 2022 with a market value of $8.5 billion

CCS Insight believes the advent of standalone VR headsets will help reinvigorate the product category. All-in-one devices overcome the inconvenience of being attached to a PC, smartphone or games console, and so deliver a better VR experience.

Posted by Chris Dickinson, technology journalist and editor of the Always On blog. December 10, 2018.

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