Broadcast and media

Munich 17-Sep-2020

Rohde & Schwarz launches SHOWTIME to engage one-to-one with customers in the absence of major tradeshows

Following the cancellation of NAB and IBC, Rohde & Schwarz has launched SHOWTIME, a virtual sales & marketing initiative that provides new and different approaches to customer engagement.

Rohde & Schwarz launches SHOWTIME to engage one-to-one with customers in the absence of major tradeshows (Photo: Rohde & Schwarz)
Rohde & Schwarz launches SHOWTIME to engage one-to-one with customers in the absence of major tradeshows (Photo: Rohde & Schwarz)

Munich, September 17, 2020 — “Rohde & Schwarz is looking forward to participating in the first major tradeshow post lockdown. However, the future role of traditional tradeshows is under question following NAB‘s and IBC‘s cancellation, and we have to find new ways to engage with our customers,“ commented Cornelius Heinemann, Executive Vice President Broadcast and Media at Rohde & Schwarz.

While supporting the IBC 2020 virtual showcase, Rohde & Schwarz is also developing a new approach to customer contact that is more focussed on individuals, more personalized to their specific needs and much better for the environment. Called ‘SHOWTIME Rohde & Schwarz‘, the new online initiative opens up the company‘s most valuable human resources to listen to and answer the customers‘ specific questions. It facilitates hundreds of one-to-one online meetings with product experts, solution managers and development specialists to discuss the same subjects they would at the tradeshows.

Without leaving their desks, and irrespective of any lockdown restrictions, customers can schedule substantive face-to-face meetings over the internet. In addition, Rohde & Schwarz has scheduled a major campaign of solution webinars, masterclasses, online demos and video presentations, all aimed at informing and educating its highly valued customer base.

“This campaign ensures that none of our customers will suffer as a result of the current global social distancing measures,“ commented Ciaran Doran, Director of Marketing, Broadcast & Media at Rohde & Schwarz. “We have made a major investment in online communications so that our customers need not skip a beat in the never-ending story of technology evolution and progression at Rohde & Schwarz.

“A real benefit of SHOWTIME is that our customers can now bring all their relevant staff members to the discussion and demonstration, many of whom wouldn’t have made the ticket to Amsterdam or Las Vegas. What’s more, the time available is less pressured so we can go into more detail as the customer chooses so it’s a win win all round,“ Doran added. “This global pandemic will force tradeshows to evolve to bring professional buyers & sellers together – how far and how fast they are willing to evolve is uncertain.“

SHOWTIME Rohde & Schwarz will operate over eight weeks, starting 8th September. To participate and schedule your first one-to-one meeting with Rohde & Schwarz, go to SHOWTIME, where a timetable of webinars and other online events can be found.

Press & media contact

Ciarán Doran
Head of Strategic and Operational Marketing
(+49 89) 4129-16533
ciaran.doran.ext@rohde-schwarz.com

Rohde & Schwarz Broadcast & Media

Rohde & Schwarz has been an innovator in broadcast and media for over 70 years. The Rohde & Schwarz product portfolio covers the entire signal processing chain for digital video and audio content – from ingest and playout to encoding and multiplexing, from contribution to satellite and IP networks to terrestrial transmission. It includes solutions for monitoring in the studio, as well as for monitoring streaming and broadcast services and entire broadcast networks. The T&M expert also offers a diverse range of instruments for testing end user equipment and infrastructure components in development, production and quality assurance. Rohde & Schwarz invests in an IP and software based future built with the blend of innovation, experience and stability that the company can offer.

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