Marketing and Communication

Marketing and Communication : Director Marketing (m/f/d)

Broadcast, Amplifier & Media

München, Germany
Entry level
Employment Type
Ref. Number

Your tasks:

  • Developing and implementing the marketing and communication strategy for the Broadcast & Media division.
  • Drafting, conception and realization of the communication and content strategy, starting with value proposition, persona development, target groups and channels.
  • Devising and managing campaigns and communication concepts in close interdisciplinary cooperation with central and international marketing and sales management.
  • Leveraging the use of CRM, Marketing automation and where relevant social media to build communities.
  • Planning, organization and implementation of trade fairs, congresses, webinars, seminars and other events.
  • Developing KPIs and ROI for action control and evaluation.
  • Budgeting of the marketing plan with responsibility for realization.
  • Technical and disciplinary management of the marketing team
  • Identifying employee qualification needs and implementing appropriate measures in coordination with the HR department.
Application process dummy

Your qualifications:

  • Completed studies in the field of marketing communications, media management, business administration, communication sciences.
  • Experience in the Broadcast & Media industry preferred but not necessary.
  • High affinity for solutions and products and the ability to derive market and demand-oriented messages.
  • Founded professional experience in B2B marketing in an international environment - ideally in an agency and on the corporate side.
  • Innovative mindset, creativity and experience in developing campaigns and conceptualizing target group-oriented advertising measures
  • Ability to motivate a team and lead in a confident, goal-oriented manner, ideally experience in leading interdisciplinary project teams
  • Strong customer and service orientation as well as strategic and entrepreneurial thinking and acting
  • Assertiveness and communication skills as well as a confident manner
  • Independent and goal-oriented work style as well as structured, team-oriented approach to work
  • Fluent in written and spoken English

Our offer:

Rohde & Schwarz delivers more than state-of-the-art products – we also provide state-of-the-art employee benefits. In addition to industry-standard benefits, we offer extras such as an excellent company pension plan, flexible working hours and a wide range of cultural, sport and recreational activities. Our comprehensive, standard-setting training program is individualized and tailored to current needs. In short – we offer ideal starting conditions.

Our recruiting team is looking forward to your application. It's best to apply online with the reference number DE-MUC-50964944-002. Our colleague Sarah Sczypior is happy to answer any additional questions. Kindly get in touch via LinkedIn or XING.
The Rohde & Schwarz technology group is among the trailblazers when it comes to paving the way for a safer and connected world with its leading solutions in test & measurement, technology systems, and networks & cybersecurity. Founded more than 85 years ago, the group is a reliable partner for industry and government customers around the world.

More than just a job - what we offer

Development possibilities

Pushing beyond your limits

We want to achieve great things together. We never stand still. And neither will you. You will receive training tailored to your needs while working to deliver customized solutions. Assume responsibility for your project or your team to grow along with it – and grow beyond your limits.

work life balance

A healthy work/life balance

Together we will create a framework to match your drive and desire to make a difference. By adapting your working time to your personal needs, you maintain the sense of balance needed for maximum creativity and productivity. Your results will speak for themselves.


Bringing ideas to life

We continually reassess long-established ways of looking at things in order to explore new directions. And we offer structures where you, too, can turn your ideas into reality. Along with joining existing initiatives, you will be encouraged to think outside the box and blaze new trails of your own. By doing so, you will keep us moving forward as a company – while advancing your own career. Join us in putting the spirit of innovation into action!


Staying the course

We never lose sight of our goals. As an independent, privately owned company, we have succeeded in that approach for many years. This creates a sustainable and appealing working environment for our committed employees, including attractive compensation, a far-sighted pension plan and much more.

Health and the family

Health and the family

We are fully committed to supporting you and your family. This includes various packages to promote good health and healthy lifestyles, from sports programs to educational campaigns, to balance the needs and desires of all concerned.


Expert discussions among equals

We are a group of experts extending across every continent. This network is an endless source of knowledge and input for you. With your colleagues, you are more than the sum of the many parts. The result: collaboration and cooperation at the highest level.

More information

who we are

Who we are