Marketing and Communication : Technical Marketing Segment Manager

Your tasks

• Develop an accurate and up-to-date market analysis for your target industry and applications. Understand business performance, market drivers, and trends.
• Leverage your engineering background to develop effective marketing plans and product introductions that achieve market objectives and deliver on promotional programs to achieve expected results (awareness, demand generation, events).
• Represent the company and its products in industry events, customer forums, and industry publications.
• Collaborate closely with the marketing team and sales channel to understand the challenges faced in the selling process and develop tools to improve sales efficiency.
• Creation of educational content relating product capabilities addressing customer specific needs, while featuring key differentiators against competitive alternatives.

Your qualifications

• BSEE degree or equivalent engineering experience (MBA is a plus)
• 3+ years of experience in engineering and/or technical marketing
• Strong understanding of B2B marketing principles, including demand generation, account-based marketing, and content marketing.
• Experience with transforming complex topics into digestible concepts, Ability to think creatively and break industry stereotypes.
• Creative and technical thinker with analytical skills and the ability to communicate critical success factors and deliver results
• Ability to thrive in a fast-paced environment, work independently, and collaborate effectively with cross-functional teams
• Up to 30% domestic and international travel may be required
• Preferably located in Hillsboro Oregon but can be remote depending on qualifications
• To be considered, candidates must have US citizenship or permanent work authorization.

Interested?