5G Broadcast/Multicast: Re-Imagine Live Events

Nowadays, a variety of high-profile events worldwide are transmitted live and can reach millions of viewers on different types of devices, including smartphones, tablets, laptops, cars, public transit vehicles such as trains and buses, and even wearables like VR/AR glasses.

The content itself is not only the driver, but the advertisements to be dynamically inserted are the second engine to make the business model successful.