Cambridge, UK 09-Oct-2024
Rohde & Schwarz and Pixel Power strengthen dedication to providing best in software-defined media technology. (Image: Rohde & Schwarz)
Pixel Power, a Rohde & Schwarz company, is the new center of excellence for the Rohde & Schwarz software-defined media product portfolio. Whilst continuing to develop its market-leading automation, graphics and integrated playout solutions based on Gallium and StreamMaster, Pixel Power now also has all competences to position and advance R&S PRISMON, the network-based multiviewing and monitoring solution, which can be readily integrated into large-scale software architectures.
By focusing its software media portfolio within Pixel Power, Rohde & Schwarz strengthens its dedication to providing the best in software-defined media technology. The goal is to meet the rapidly changing industry expectations using the latest technologies and techniques in software development, making broadcast seamless.
"The broadcast industry is undergoing a transformation. While delivering great viewing experiences remains central, security as well as optimizing revenue and cost have become paramount for our customers," said Thorsten Sauer, the new CEO of Pixel Power, a Rohde & Schwarz company. "That is what has driven this change in structure. We are making Pixel Power the center of excellence for providing flexible software solutions for mission critical applications that work seamlessly in the ecosystem. We are putting our customers’ priorities at the center of everything we do. We focus on our core products and core mission: to help our customers gain a competitive advantage by optimizing their content creation and delivery, making broadcast seamless."
"For more than 35 years, Pixel Power has been a very widely recognized and trusted brand in media,” said James Gilbert, SVP Sales and Marketing. "Broadcasters around the globe rely on our software products in mission critical applications every day. That does not change: all software teams work under one company and have direct access to solution architects. Our solution managers and sales professionals give us a more focused approach in delivering excellence in technology and we are therefore able to provide better customer experience with our software solutions and services."
"We can be more agile in the way we work, and therefore we are more responsive to our customers,” Gilbert continued. “By staying close to the industry, we understand the real issues facing broadcasters and content services. This is what drives our development and delivery teams to adopt the latest technologies to optimize quality, efficiency and security for our users."
Pixel Power, as part of Rohde & Schwarz, now combines the agility of a dedicated team with the stability and resources of a global technology corporation.
Find out more from the new website, pixelpower.com, or during October 2024, meet us at NAB Show NY, Javits Centre on booth 944 from 9-10 October, and at SMPTE Media Technology Summit 2024, booth 207, 21-24 October in Hollywood, California.
Rohde & Schwarz
Rohde & Schwarz is striving for a safer and connected world with its Test & Measurement, Technology Systems and Networks & Cybersecurity Divisions. For over 90 years, the global technology group has pushed technical boundaries with developments in cutting-edge technologies. The company's leading-edge products and solutions empower industrial, regulatory and government customers to attain technological and digital sovereignty. The privately owned, Munich based company can act independently, long-term and sustainably. Rohde & Schwarz generated net revenue of EUR 2.93 billion in the 2023/2024 fiscal year (July to June). On June 30, 2024, Rohde & Schwarz had more than 14,400 employees worldwide.
R&S® is a registered trademark of Rohde & Schwarz GmbH & Co. KG.
Pixel Power, a Rohde & Schwarz company
For over three decades, Pixel Power has been a global, premium technology partner dedicated to the media industry, delivering robust and scalable media infrastructure with a focus on customer success. Driven by curiosity and innovation, the company respects each customer’s unique needs, maintaining clear and honest communication while consistently challenging the status quo. Pixel Power’s secure and stable solutions are designed to increase operational efficiency, scale with evolving demands, and adapt to emerging technologies and standards, fostering strong, long-term partnerships that deliver project success and lasting value. More information is available at pixelpower.com
