5. Creation of user profiles
In order to optimize the Rohde & Schwarz websites and adapt their design to customer needs, pseudonymized user data is collected and saved at an aggregate level. This data is used to create user profiles under a pseudonym. Rohde & Schwarz uses the following tracking and analysis technologies provided by the third-party providers mentioned in this section. All of these technologies use tracking cookies, but only if you have consented to them as outlined in the preceding section
On behalf of Rohde & Schwarz, the third-party providers will use this information to record your use of the Rohde & Schwarz websites in a pseudonymous form. This information will be used to compile reports on your website activities (such as when you purchased what products in Rohde & Schwarz web stores) in order to provide Rohde & Schwarz with other services related to website use. Rohde & Schwarz also records which website functions you used and how you used them. For this purpose, Rohde & Schwarz uses the following technologies to link the data collected to your user account, provided you logged on to the website with your login data.
Rohde & Schwarz uses the above-mentioned data to analyze how you use the websites in order to
- better understand how you use these websites
- provide you with content and offers that may be of interest to you
- improve its products and services
The IP address transmitted by your browser within the context of the following technologies is not combined with other data from the following third-party providers.
For e-Commerce users, pseudonymous identifiers in the form of cryptographic hash values are used. This allows us to get an overview of your activities so that we can personalize our website to your specific needs.
Third-party providers
Adobe Analytics
Rohde & Schwarz websites use the technologies of Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland, to gather information about how users interact with the website and its content. Rohde & Schwarz uses this information to make sure that the e-Commerce offers users added value, for example by monitoring the performance of the services and functions.
The data is collected by Adobe Analytics and anonymized, processed and stored in Adobe computer centers in Europe.
Dynatrace
Our website uses the analysis tool Dynatrace. The application runs exclusively on our own servers and does not transmit any data to Dynatrace. The data can be used to create user profiles under a pseudonym. Cookies are used for this purpose. Cookies are small text files that are stored locally in the cache of your internet browser. Cookies make it possible to recognize your browser again. The collected data will only be used to identify pseudonymized visitors with the separately given consent of the person concerned, and this data will not be combined with other personal data about the bearer of the pseudonym.
Cookies remain on your device until you delete them. Dynatrace cookies are stored in accordance with Article 6 (1f) GDPR. The website operator has a legitimate interest in the anonymized analysis of user behavior in order to optimize his website.
In addition, by enabling your browser's Do Not Track feature, you can ensure that no personal information is collected. More information is available on the Dynatrace website in the 'Data privacy and security' section: https://www.dynatrace.com/support/help/data-privacy-and-security/
Google Ads
Rohde & Schwarz websites use the Google services described below.
For users located in the European Economic Area, Google is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
For users outside of the European Economic Area, Google is operated by Google LLC, 1600 Amphitheatre Pkwy, Mountain View, CA 94043, USA.
Please note that Google can also transfer personal data to third countries outside the European Economic Area that are not covered by an adequacy decision of the European Commission. As far as such transfers are made, Google will use the standard data protection clauses approved by the European Commission, which constitute an appropriate safeguard, within the meaning of Article 46(2c) GDPR for transfers to third countries.
If you have issued your consent, the Rohde & Schwarz websites use Google technologies that capture your user behavior on our websites (tracking) in order to display interest based advertising for our products on the websites of Google across devices and, where applicable, its partners (retargeting, remarketing). This tool also allows the tracking of page views, clicks and other actions by using defined rules (generally the URL string of the confirmation page) to determine conversions and understand the success of the particular campaign (conversion tracking).
The information is transmitted to Google accordingly. If you are logged in to Google when you visit our website, Google may aggregate the data it has collected about you in order to create and define audience lists for cross-device retargeting/remarketing.
You can find further details on how Google handles data at: https://policies.google.com/privacy
The use of these Google services is based on your consent (Article 6(1a) GDPR). You can revoke your consent at any time using our cookie settings. The legality of the data processing done prior to your revocation of consent remains unaffected. You can see the lifetime of each cookie in the cookie list.
You can deactivate tracking outside the Rohde & Schwarz website for participating services here: http://optout.aboutads.info
Facebook
Rohde & Schwarz websites use the Facebook services described below.
For users located in the European Economic Area, Facebook is operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
For users outside of the European Economic Area, Facebook is operated by Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA.
Please note that Facebook can also transfer personal data to third countries outside the European Economic Area that are not covered by an adequacy decision of the European Commission. As far as such transfers are made, Facebook will use the standard data protection clauses approved by the European Commission, which constitute an appropriate safeguard, within the meaning of Article 46(2c) GDPR for transfers to third countries.
If you have issued your consent, the Rohde & Schwarz websites use Facebook technologies that capture your user behavior on our websites (tracking) in order to display interest based advertising for our products on the websites of Facebook across devices and, where applicable, its partners (retargeting, remarketing). This tool also allows the tracking of page views, clicks and other actions by using defined rules (generally the URL string of the confirmation page) to determine conversions and understand the success of the particular campaign (conversion tracking).
The information is transmitted to Facebook accordingly. If you are logged in to Facebook when you visit our website, Facebook may aggregate the data it has collected about you in order to create and define audience lists for cross-device retargeting/remarketing.
You can find further details on how Facebook handles data at: https://www.facebook.com/policy.php
The use of these Facebook services is based on your consent (Article 6(1a) GDPR). You can revoke your consent at any time using our cookie settings. The legality of the data processing done prior to your revocation of consent remains unaffected. You can see the lifetime of each cookie in the cookie list.
You can deactivate tracking outside the Rohde & Schwarz website for participating services here: http://optout.aboutads.info
LinkedIn
Rohde & Schwarz websites use the LinkedIn services described below.
For users located in the European Economic Area and Switzerland, LinkedIn is operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.
For users outside of the European Economic Area, LinkedIn is operated by the LinkedIn Corporation, 1000 W Maude Ave, Sunnyvale, CA 94085, USA.
Please note that LinkedIn can also transfer personal data to third countries outside the European Economic Area that are not covered by an adequacy decision of the European Commission. As far as such transfers are made, LinkedIn will use the standard data protection clauses approved by the European Commission, which constitute an appropriate safeguard, within the meaning of Article 46(2c) GDPR for transfers to third countries.
If you have issued your consent, the Rohde & Schwarz websites use LinkedIn technologies that capture your user behavior on our websites (tracking) in order to display interest based advertising for our products on the websites of LinkedIn across devices and, where applicable, its partners (retargeting, remarketing). This tool also allows the tracking of page views, clicks and other actions by using defined rules (generally the URL string of the confirmation page) to determine conversions and understand the success of the particular campaign (conversion tracking).
The information is transmitted to LinkedIn accordingly. If you are logged in to LinkedIn when you visit our website, LinkedIn may aggregate the data it has collected about you in order to create and define audience lists for cross-device retargeting/remarketing.
You can find further details on how LinkedIn handles data at: https://www.linkedin.com/legal/privacy-policy
The use of these LinkedIn services is based on your consent (Article 6(1a) GDPR). You can revoke your consent at any time using our cookie settings. The legality of the data processing done prior to your revocation of consent remains unaffected. You can see the lifetime of each cookie in the cookie list.
You can deactivate tracking outside the Rohde & Schwarz website for participating services here: http://optout.aboutads.info
Twitter
Rohde & Schwarz websites use the Twitter services described below.
For users located in the European Economic Area, Twitter is operated by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland.
For users outside of the European Economic Area, Twitter is operated by Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.
Please note that Twitter can also transfer personal data to third countries outside the European Economic Area that are not covered by an adequacy decision of the European Commission. As far as such transfers are made, Twitter will use the standard data protection clauses approved by the European Commission, which constitute an appropriate safeguard, within the meaning of Article 46(2c) GDPR for transfers to third countries.
If you have issued your consent, the Rohde & Schwarz websites use Twitter technologies that capture your user behavior on our websites (tracking) in order to display interest based advertising for our products on the websites of Twitter across devices and, where applicable, its partners (retargeting, remarketing). This tool also allows the tracking of page views, clicks and other actions by using defined rules (generally the URL string of the confirmation page) to determine the conversions and understand the success of the particular campaign in question (conversion tracking).
The information is transmitted to Twitter accordingly. If you are logged in to Twitter when you visit our website, Twitter may aggregate the data it has collected about you in order to create and define audience lists for cross-device retargeting/remarketing.
You can find further details on how Twitter handles data at: https://twitter.com/privacy
The use of these Twitter services is based on your consent (Article 6(1a) GDPR). You can revoke your consent at any time using our cookie settings. The legality of the data processing done prior to your revocation of consent remains unaffected. You can see the lifetime of each cookie in the cookie list.
You can deactivate tracking outside the Rohde & Schwarz website for participating services here: http://optout.aboutads.info