Munich 18-Mar-2026
Munich, 18.03.2026 — Rohde & Schwarz will showcase its terrestrial transmission portfolio at the NAB Show 2026, emphasizing operational efficiency and native ATSC 3.0 support. The company will introduce R&S®BroadcastShield, a proactive service providing a secure link between transmitters and Rohde & Schwarz service engineers to diagnose and resolve technical issues, often before they occur. Finally, Rohde & Schwarz will continue its popular series of R&S®Tech Talks that will offer insights into the latest industry trends.
A key focus at NAB 2026 will be the potential of ATSC 3.0 and DTV+. These solutions are designed to unlock enhanced viewer experiences, including stunning 4K pictures and immersive media, and enable new applications including Broadcast Positioning System (BPS) which provides a GNSS-independent positioning solution. Broadcasters can also explore new revenue streams through datacasting opportunities and enhanced public safety with resilient emergency alerts. Rohde & Schwarz is actively supporting ATSC 3.0 adoption with future-proof transmitters, software-defined exciters and MIMO support for increased capacity and coverage. In Brazil, Rohde & Schwarz is playing a key role in the national DTV+ rollout, working closely with broadcasters and industry partners to validate transmission technologies, support field trials, and accelerate the transition to next-generation terrestrial television.
“In today’s broadcast environment, proactive maintenance and rapid response are essential for maintaining continuous operation,” says Erik Balladares, Vice President of North American Broadcast Sales at Rohde & Schwarz. “R&S®BroadcastShield isn’t just about quickly fixing problems; it’s about preventing issues and ensuring our customers can focus on delivering content, knowing their infrastructure is supported by our transmitter experts.”
Rohde & Schwarz will also host the established Tech Talks at NAB 2026, featuring updates on ATSC 3.0/DTV+ deployments in the USA and Brazil, as well as expert discussions on industry challenges and opportunities. Visit Rohde & Schwarz at NAB 2026, booth C2050, or visit rohde-schwarz.com/nab to learn more.
Press & media contact
Dennis-Peter MerklinghausPR Manager Technology Systems
+49 89 4129 15671
press@rohde-schwarz.com
Rohde & Schwarz
Rohde & Schwarz is striving for a safer and connected world with its Test & Measurement, Technology Systems and Networks & Cybersecurity Divisions. For over 90 years, the global technology group has pushed technical boundaries with developments in cutting-edge technologies. The company's leading-edge products and solutions empower industrial, regulatory and government customers to attain technological and digital sovereignty. The privately owned, Munich based company can act independently, long-term and sustainably. Rohde & Schwarz generated net revenue of EUR 3.16 billion in the 2024/2025 fiscal year (July to June). On June 30, 2025, Rohde & Schwarz had more than 15,000 employees worldwide.
R&S® is a registered trademark of Rohde & Schwarz GmbH & Co. KG.
Rohde & Schwarz Broadcast
For decades, Rohde & Schwarz has been a leading technology innovator in broadcast distribution and a trusted partner. Broadcast solutions from Rohde & Schwarz deliver the latest generation of energy-efficient, software-defined transmitters and enable network operators to leverage new broadcast technologies.
