NAB Show

NAB Show

Critical infrastructure

Data
Data
abr. 19, 2026 - abr. 22, 2026
Local
Local
United States, Las Vegas, Las Vegas Convention Center
NAB Show

NAB Show

Rohde & Schwarz at NAB 2026: Pioneering next-generation Broadcast Distribution

Rohde & Schwarz is shaping the future of Broadcast Distribution with innovative transmitter solutions engineered for maximum performance, efficiency, and flexibility. At NAB 2026, discover how our cutting-edge technologies are empowering broadcasters to unlock new revenue streams and deliver exceptional viewer experiences. We offer a complete portfolio of TV and radio transmitters, Professional Services, and expert support – all designed to future-proof your operations.

Powering your broadcast with innovative transmitter technology

Powering your broadcast with innovative transmitter technology

Rohde & Schwarz transmitters are built to meet the evolving demands of modern broadcasting. We provide a comprehensive transmitter portfolio, including the:

  • R&S®TE1: High-power TV transmitter – delivering maximum performance and reliability for large-scale broadcasts.
  • R&S®TLU9: Versatile low/medium-power TV transmitter – ideal for regional networks and gap fillers.
  • R&S®TMU9evo: Modular and scalable TV transmitter – adaptable to a wide range of applications and future upgrades.

Key features:

  • Exceptional energy efficiency: Reduce operating costs with transmitters engineered for up to 50% energy savings.
  • Software-defined architecture: Future-proof your investment with adaptable solutions supporting multiple broadcast standards.
  • Modular design: Ensure compatibility with emerging technologies and enable seamless upgrades.
  • Superior reliability: Minimize downtime with robust designs and comprehensive support services.
Unlock the potential of ATSC 3.0 / DTV+

Unlock the potential of ATSC 3.0 / DTV+

Beyond 4K:

  • Enhanced viewer experience: Deliver stunning 4K and immersive media for a more engaging audience.
  • Broadcast Positioning System (BPS): Explore a self-sufficient alternative to GNSS, enabling new applications in automotive, datacasting, and emergency services.
  • Datacasting opportunities: Generate new revenue streams through targeted content delivery and data services.
  • Resilient emergency alerts: Improve public safety with reliable and targeted emergency messaging.

Rohde & Schwarz is committed to driving ATSC 3.0 adoption with:

  • Future-proof transmitters: Designed for seamless integration with ATSC 3.0 infrastructure.
  • Software-defined receivers: Enabling flexible and adaptable broadcast solutions.
  • MIMO support: Leveraging multiple-input and multiple-output technology for increased capacity and coverage.
Engineering protection with human intelligence

Engineering protection with human intelligence – NEW R&S®BroadcastShield

Maximize your investment and ensure continuous operation with the new R&S®BroadcastShield, our specialized service solution. We offer:

  • Customizable Service Level Agreements (SLAs): Tailored support plans to meet your specific needs.
  • Continuous monitoring: Transmitters can be optionally monitored by Rohde & Schwarz Support Centers, enabling early detection of potential issues
  • Rapid, SLA-based response: Fast triage of technical issues with remote fault resolution and coordination of spare-part delivery through the R&S global network.
  • Expert support direct access to Rohde & Schwarz RF specialists, reducing the need for permanent on-site senior RF staff, with step-by-step remote guidance for local teams during maintenance and troubleshooting.
  • Preventative maintenance Proactive identification of risks to minimize outages and transition from reactive “break-fix” scenarios to planned operations.
  • Secure remote monitoring: Transmitters are monitored via the R&S®Secure Application Gateway, integrating in-house IP and cybersecurity expertise to ensure secure, reliable operations.

R&S Tech Talks at NAB 2026

Join us for insightful sessions exploring the future of broadcasting.

Session highlights:

  • Update on ATSC 3.0 deployments: Learn from successful implementations in the USA and Brazil.
  • Expert discussions: Engage with our specialists to discuss your specific challenges and opportunities.