Barcelona fev. 24, 2023
Stand 5A80, Mobile World Congress, Barcelona, 27 Feb - 2 Mar 2023 — Rohde & Schwarz, a global leader in broadcast media technologies, is leading a unique live demonstration of 5G Broadcast at Mobile World Congress 2023 (stand 5A80, Fira Barcelona, 27 February – 2 March). This end-to-end proof of concept, staged in co-operation with technology partners including Qualcomm Technologies, Inc., Spinner, Cellnex, Ateme and the Academy of Broadcast and Science (ABS) in China, will see a broadcast stream transmitted across the city, showing its value as a means of delivering media and multicasting data.
Transmitting to smartphone form factor powered by Qualcomm Technologies, R&S will show how 5G Broadcast provides exciting new business opportunities for network operators, exclusive content providers/owners and OEMs. As well as empowering new media services like nation-wide and localized exclusive live media to mobile devices, it also opens up valuable new services for unparalleled In-Venue and In-Car customer experiences.
The next era of broadcasting is also committing to a safer connected world with public safety features during critical situations where it simplifies the relationship between citizens and public authorities.
5G Broadcast - a native 3GPP standard, has been recently a major topic within ITU-R to be endorsed as a new worldwide DTT standard. A universal recommendation that will ease the regulatory adoption around the globe. The new broadcasting technology will not require necessarily cellular bandwidth as it uses broadcast transmission and is capable of being received by mobile devices with no SIM. It brings broadcast and multicast capabilities with high spectral and energy efficiencies, contributing to a future sustainable broadcasting world.
“This has the potential to transform the way content services are delivered, without compromising existing mobile cellular communications,” said Manfred Reitmeier, VP broadcast and amplifier systems at Rohde & Schwarz. “These are key messages for the decision makers from around the globe at Mobile World Congress and, working with our valued partners, we are excited to showcase 5G Broadcast and its capabilities, ready for commercial roll-out.”
Lorenzo Casaccia, VP, Technical Standards and Intellectual Property at Qualcomm Technologies, Inc. added “We are delighted to support the Rohde & Schwarz team at Mobile World Congress 2023, to show how the delivery of digital TV content over 3GPP standardized technology can look without the need for additional chipsets. We have repeatedly proven that 5G Broadcast is here today, and we hope that as many visitors as possible will experience it first-hand.”
The demonstration will run continually throughout Mobile World Congress 2023. See 5G Broadcast, and other R&S solutions for mobile communications, at stand 5A80.
Press & media contact
Andreas HeilandDirector Marketing Broadcast, Amplifier & Media Solutions
press.bam@rohde-schwarz.com
More information
Rohde & Schwarz
Rohde & Schwarz is striving for a safer and connected world with its Test & Measurement, Technology Systems and Networks & Cybersecurity Divisions. For 90 years, the global technology group has pushed technical boundaries with developments in cutting-edge technologies. The company's leading-edge products and solutions empower industrial, regulatory and government customers to attain technological and digital sovereignty. The privately owned, Munich based company can act independently, long-term and sustainably. Rohde & Schwarz generated net revenue of EUR 2.78 billion in the 2022/2023 fiscal year (July to June). On June 30, 2023, Rohde & Schwarz had around 13,800 employees worldwide.
R&S® is a registered trademark of Rohde & Schwarz GmbH & Co. KG.
Rohde & Schwarz Broadcast and Media
For decades, Rohde & Schwarz has been a leading technology innovator in broadcast distribution and a trusted partner in media production. Broadcast solutions from Rohde & Schwarz deliver the latest generation of energy-efficient, software-defined transmitters and enable network operators to leverage new broadcast technologies. Providing solutions for live and studio production, post-production, multiviewing and playout, Rohde & Schwarz helps media professionals produce and deliver great content.