Brazil авг. 21, 2024

Showcasing 5G Broadcast Innovation at SET Expo 2024

Stand 2.E77, SET Expo, Distrito Anhembi, São Paulo, 20-22 August 2024 — Industry leaders Motorola and Qualcomm Serviços de Telecomunicações Ltda. ("Qualcomm Brazil") in collaboration with Rohde & Schwarz, have unveiled the transformative capabilities of 5G Broadcast at SET Expo 2024. This joint effort demonstrates how 5G Broadcast, evolving as a new terrestrial broadcasting platform in the European Union, is gaining momentum in regions such as Mexico and Brazil.

5G Broadcast is primarily designed to target mobile users with live streaming and linear content, complementing existing DTV standards such as DVB-T2 in the European Union and ATSC 3.0 as the next-generation digital TV system in Brazil. The demonstration highlights the versatility of 5G Broadcast in operating as a standalone broadcasting platform or in conjunction with mobile network operators (MNOs) through a seamless service continuity feature.

Rohde & Schwarz showcases the flexibility of 5G Broadcast in delivering a mix of live streaming services, significantly enhancing the consumer experience in Brazil. This demonstration illustrates the practical applications and benefits of 5G Broadcast technology in the region.

On the reception side, commercially available Motorola Edge devices powered by a Snapdragon® mobile platform have been modified to enable content reception without requiring a SIM subscription. This innovative approach ensures broader accessibility and ease of use for consumers.

“Content services can be delivered in a more efficient and reliable way using 5G Broadcast technology without compromising existing mobile cellular technology. We are excited to bring this collaboration with the Rohde & Schwarz team to Latin America and show what delivering digital TV content through standard 3GPP technology can look like,” said Lorenzo Casaccia, Vice President, Technical Standards, Qualcomm Technologies, Inc.

"We are thrilled to demonstrate the potential of 5G Broadcast in Brazil, providing an enhanced viewing experience and new business opportunities for broadcasters and mobile operators alike," said Mohamed Aziz Taga, Head of Business Development & Strategy at Rohde & Schwarz. "Working with our esteemed partners to bring this technology to SET Expo 2024 is an exciting opportunity. 5G Broadcast represents a significant advancement in broadcast technology, offering unparalleled flexibility and efficiency."

Explore the full capabilities of 5G Broadcast and other innovative solutions from Rohde & Schwarz at stand 2.E77. This comprehensive technology showcase features product demonstrations and live streaming services designed to enhance consumer experience and drive industry growth.

Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

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Rohde & Schwarz

Rohde & Schwarz is striving for a safer and connected world with its Test & Measurement, Technology Systems and Networks & Cybersecurity Divisions. For over 90 years, the global technology group has pushed technical boundaries with developments in cutting-edge technologies. The company's leading-edge products and solutions empower industrial, regulatory and government customers to attain technological and digital sovereignty. The privately owned, Munich based company can act independently, long-term and sustainably. Rohde & Schwarz generated net revenue of EUR 2.93 billion in the 2023/2024 fiscal year (July to June). On June 30, 2024, Rohde & Schwarz had more than 14,400 employees worldwide.

R&S® is a registered trademark of Rohde & Schwarz GmbH & Co. KG.

Rohde & Schwarz Broadcast and Media

For decades, Rohde & Schwarz has been a leading technology innovator in broadcast distribution and a trusted partner in media production. Broadcast solutions from Rohde & Schwarz deliver the latest generation of energy-efficient, software-defined transmitters and enable network operators to leverage new broadcast technologies. Providing solutions for live and studio production, post-production, multiviewing and playout, Rohde & Schwarz helps media professionals produce and deliver great content.